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Digital Boss Academy (DBA) Course Summary
Volume 2: Foundations of Digital Marketing
Overview
Digital Boss Academy Volume 1&2 is designed to provide a comprehensive introduction to the fundamentals of digital marketing. This volume focuses on the essential concepts, strategies, and tools needed to build a strong digital marketing foundation. Both volumes are included in this listing.
🌟Key Modules:
Introduction to Digital Marketing:
Understanding digital marketing
Importance and benefits for businesses
Building an Online Presence:
Creating a professional website
Setting up social media profiles
Content Marketing:
Developing a content strategy
Types of content: blogs, videos, infographics
Content creation and curation
SEO Basics:
Understanding search engine optimization
On-page and off-page SEO techniques
Keyword research and implementation
Email Marketing:
Building an email list
Crafting effective email campaigns
Analyzing email marketing performance
🌟Social Media Marketing:
Strategies for major platforms (Facebook, Instagram, Twitter, LinkedIn)
Social media advertising
Engaging with your audience
🌟Introduction to Paid Advertising:
Overview of Google Ads and social media ads
Setting up and managing campaigns
Budgeting and bidding strategies
🌟Analytics and Metrics:
Importance of data in digital marketing
Tools for tracking and analyzing performance (Google Analytics, social media insights)
Volume 2: Advanced Strategies and Techniques
🌟Overview:
Digital Boss Academy Volume 2 delves deeper into advanced digital marketing strategies and techniques. This volume is aimed at marketers who have a basic understanding of digital marketing and are looking to enhance their skills and achieve higher levels of success.
🌟Advanced SEO Techniques:
Technical SEO
Advanced keyword strategies
Link building and backlinks
🌟Advanced Content Marketing:
Creating viral content
Content repurposing
Influencer marketing
🌟Social Media Strategy and Growth:
Advanced social media tactics
Building a social media community
Leveraging user-generated content
🌟Conversion Rate Optimization (CRO):
Understanding CRO
Techniques to improve website conversion rates
A/B testing and optimization tools
Setting up automated email sequences
Personalization and segmentation
Advanced email analytics
Paid Advertising Mastery
Advanced Google Ads strategies
Facebook and Instagram Ads deep dive
Retargeting and remarketing tactics
Analytics Deep Dive
Advanced Google Analytics features
Custom reports and dashboards
Analyzing user behavior and conversion paths
Digital Marketing Strategy
Developing a comprehensive digital marketing plan
Budgeting and resource allocation
Measuring ROI and adjusting strategies
🌟Target Audience
Volume 1 is ideal for beginners looking to understand the basics of digital marketing.
Volume 2 is suited for intermediate marketers seeking to refine their skills and implement advanced strategies.
🌟By the end of Volume 1, students will have a solid foundation in digital marketing principles and basic strategies. Volume 2 will equip them with advanced techniques to optimize their marketing efforts, drive more traffic, and increase conversions.
🌟These courses are designed to be practical and actionable, providing students with the tools and knowledge to succeed in the dynamic field of digital marketing.
Funnel for DBA included, plus link to free web funnel site.
Bonus Affiliate Marketing E-Books
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Digital Products are non-refundable.